Aloha Kakou,
It is my observation that the concept, idea, and / or cultural value of giving, living and sharing ALOHA has become nothing more than a commercial expense / liability, a line item in the budget expense report, or the profit and loss statement, that some, in the corporate and administrative world, just can't seem to wrap their heads around without misappropriating, misusing, and, misrepresenting "ALOHA" in the tools of their trade. The cultural ignorance and insensitivity of corporate executives and administrators is having a slow corrosive and erosive effect upon workers in the hospitality / visitor industry in Hawaii. There are a few individuals who seem to have a clear understanding and firm grasp of the concept, who devote a lot of energy, focus and time to the true exercise thereof, and sometimes at great personal sacrifice. That is the way of Aloha, true Aloha! There is no room for arrogance or ego, ignorance or indifference, abuse or misuse, misappropriation or misrepresentation. Aloha is a standard that many of us are still striving to live by, that cannot be measured by corporate budgets or profit and loss statements.
It is my observation that the concept, idea, and / or cultural value of giving, living and sharing ALOHA has become nothing more than a commercial expense / liability, a line item in the budget expense report, or the profit and loss statement, that some, in the corporate and administrative world, just can't seem to wrap their heads around without misappropriating, misusing, and, misrepresenting "ALOHA" in the tools of their trade. The cultural ignorance and insensitivity of corporate executives and administrators is having a slow corrosive and erosive effect upon workers in the hospitality / visitor industry in Hawaii. There are a few individuals who seem to have a clear understanding and firm grasp of the concept, who devote a lot of energy, focus and time to the true exercise thereof, and sometimes at great personal sacrifice. That is the way of Aloha, true Aloha! There is no room for arrogance or ego, ignorance or indifference, abuse or misuse, misappropriation or misrepresentation. Aloha is a standard that many of us are still striving to live by, that cannot be measured by corporate budgets or profit and loss statements.
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